Loss-leading peach slices
A loss leader is a product sold for less than its cost. This pricing strategy aims to lure customers to the store, with the hope that they will buy other more-profitable products.
I suspect that these Sainsbury’s Basics Sliced Peaches are a loss leader, at nine pence per 411gram tin.
I can’t imagine that the peaches can be grown, harvested, canned and transported to the supermarket for nine pence, even before considering the supermarket’s own overheads.
Anyway, they taste fine and seem to me to be as good quality as any other tinned peaches, so I’ve bought plenty of cans to stock up. Unlike some stores, Sainsbury doesn’t seem to put maximum-quantity limits on their promotions.