Price discrimination
If you fly by air, try asking those around you how much they paid for their seats. It’s quite possible that you won’t find anyone who paid the same fare as you. The airlines aim to extract as much profit from each customer as possible, and charging different fares to different people is one way they achieve this.
This is called price discrimination, and it’s not restricted to airlines. You might think that supermarkets are one place where everyone pays the same price, but that’s far from true.
By being aware of this price discrimination, and understanding how it works, you can make better purchase decisions.
From time to time, I’ll discuss examples of price discrimination, which I’ll link to this page: